Simply follow the signs to the P-Messe car park and the directions of the officers on traffic duty. We recommend to use the convenient Park&Ride facility offered by Basel City Transport.
The P&R parking spaces cost CHF 30.- / EUR 30.- per day. This covers the cost of parking and the bus transfer to the show site and back.
To drive on Swiss motorways you require an annual motorway sticker ("Vignette"). This costs CHF 40.- and can be obtained at border crossing points and post offices.